After changing roles from an agency account manager to an in-house marketing manager, I had an opportunity to experience what it was like to be a client — and it was an eye-opening experience. Read More >>>
A case study is more than just a (digital) piece of paper: when done right, case studies are an effective marketing tactic to establish you as a thought leader in your industry — they can reveal exactly what makes your brand remarkable from the perspective of happy customers. Here are four best practices to keep in mind as you create solid stories to captivate your potential customers. Read More >>>
LinkedIn Pulse. While it’s algorithms are elusive and its advertising expensive, LinkedIn is an incredibly useful content platform — especially for business to business companies looking to make professional connections in niche industries. I break down some of the insights users have gained over the years and give best practices for posting content to LinkedIn. Read More >>>
Extra! Extra! In this two-for-one blog, I talk about my project management process and the techniques I use to stay on top of my to-do list. I also link to my recent post on The Agency Post discussing what to look for in project management software. Read More>>>
As a content strategist, I strive to understand marketing analytics just as much as I understand content trends. Here’s some insight into why I’m in love with analytics…and why you should be, too. Read More >>>
