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Aly Schweigert

The Strategic Side

3 Things You Might Not Be Thinking About, But Your Clients Definitely Are

Leadership

Warning: You’re Wasting Time by NOT Mentoring

how to lose a client in 4 emails kate hudson love fern
Leadership

How To Lose a Client in 4 Emails

Guest Post, The Strategic Side

My Project Management Process

Leadership

Simon Says – Simon Sinek’s Inbound 14 Keynote on Leadership

Advertisements, Guest Post

8 Ads with Subliminal Messages You Probably Missed: Post on HubSpot.com

Just how sneaky are advertisers, anyway? In this HubSpot.com guest blog, I quote David Ogilvy, talk about Pepsi and Cola’s life-long rivalry, and not-so-subtly mention content marketing. Read More >>>

Guest Post

4 Awesome Social Media Campaigns of 2014: Post on HubSpot.com

2015 is almost here, and it’s time to clean house. Looking for a recap of the top four best social media advertising campaigns? My guest post on HubSpot.com and Cleriti.com lists them — in no particular order. Read More >>>

Guest Post, The Technical Side

Fried Spam: Post on Cleriti.com

Fried Spam: Dealing with Fraudulent Comments and Backlinks

Spam is a reality for anyone who owns an email address, Twitter account, or blog. In this post, I discuss Cleriti’s experience with a spammy, blackhat SEO technique — and what others can do when faced with fraudulent comments. Read More >>>

Guest Post, The Technical Side

What is Anonymous Personalization and Why Does it Matter?: Post on HubSpot.com

One of a good content marketer’s goals is to get to know visitors and prospects — the more we know, the more accurately we can determine how we can best help solve a problem or fill a need. Anonymous personalization helps us get to know visitors before we’ve been formally introduced. Read More >>>

Guest Post, The Strategic Side

My Project Management Process

Extra! Extra! In this two-for-one blog, I talk about my project management process and the techniques I use to stay on top of my to-do list. I also link to my recent post on The Agency Post discussing what to look for in project management software. Read More>>>

The Strategic Side

Why I Love Analytics…and You Should, Too

As a content strategist, I strive to understand marketing analytics just as much as I understand content trends. Here’s some insight into why I’m in love with analytics…and why you should be, too. Read More >>>

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About Me

About Me

Hi, I'm Aly Schweigert. I'm the Marketing Communications Manager at Emmi Solutions, a healthcare technology company. Outside of Emmi, I love running, dominating at Mario Kart, and baking cake pops.

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Latest Posts

  • 3 Things You Might Not Be Thinking About, But Your Clients Definitely Are

    November 13, 2015
  • Warning: You’re Wasting Time by NOT Mentoring

    August 11, 2015
  • 4 Best Practices for Developing a Captivating Case Study: Post on Cleriti.com

    July 2, 2015

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