Just how sneaky are advertisers, anyway? In this HubSpot.com guest blog, I quote David Ogilvy, talk about Pepsi and Cola’s life-long rivalry, and not-so-subtly mention content marketing. Read More >>>
2015 is almost here, and it’s time to clean house. Looking for a recap of the top four best social media advertising campaigns? My guest post on HubSpot.com and Cleriti.com lists them — in no particular order. Read More >>>
Spam is a reality for anyone who owns an email address, Twitter account, or blog. In this post, I discuss Cleriti’s experience with a spammy, blackhat SEO technique — and what others can do when faced with fraudulent comments. Read More >>>
Guest Post, The Technical Side
What is Anonymous Personalization and Why Does it Matter?: Post on HubSpot.com
One of a good content marketer’s goals is to get to know visitors and prospects — the more we know, the more accurately we can determine how we can best help solve a problem or fill a need. Anonymous personalization helps us get to know visitors before we’ve been formally introduced. Read More >>>
Extra! Extra! In this two-for-one blog, I talk about my project management process and the techniques I use to stay on top of my to-do list. I also link to my recent post on The Agency Post discussing what to look for in project management software. Read More>>>
As a content strategist, I strive to understand marketing analytics just as much as I understand content trends. Here’s some insight into why I’m in love with analytics…and why you should be, too. Read More >>>
